Bio
McKenna is a marketing strategist with her sights set on the intersection of sports and analytics. Through her own venture, Unlock Potential Marketing, she works with small businesses and startups on website design, SEO, and data-backed strategy, one client and one dataset at a time.
McKenna excels at campaign brainstorming and organization, and brings a sharp analytical lens to everything she touches. She is equally comfortable presenting to a room, leading a team, or diving deep into the data behind a campaign. Her instinct is to understand what is actually driving results, and then communicate that clearly to the people who need to act on it. That combination of creative thinking and analytical rigor is what she is building Unlock Potential Marketing around.
McKenna leads with perseverance and a genuine curiosity that doesn’t switch off. She believes every experience has something worth taking from it and that mindset shows in the way she approaches her work: collaborative, grounded, and always looking for the next thing to get better at.
Student Advisor
First-Year Innovation and Research Experience (FIRE) Program
Year
2022-2023
Study Abroad
Florence, Italy
Fellow/President
Rutman Fellows Leadership Program
Year
2024
Fellow From
2021-2025
President From
2024-2025
Earned Certificates
I consider my educational journey important to continue well after receiving my Bachelor’s degree. I have been taking advantage of tools available at my disposal since leaving school.
As the Marketing Intern for Lightcap Health, I explored marketing research within the Healthcare industry. A snippet of the work I did can be found under my portfolio, but my experience at Lightcap Health exposed me to real-world marketing campaigns and the research behind them.
Building content based-on data collected was time consuming, but made my efforts that much more fulfilling. The posts came together, and the target audience responded well.
