McKenna is a marketing strategist with her sights set on the intersection of sports and analytics. Through her own venture, Unlock Potential Marketing, she works with small businesses and startups on website design, SEO, and data-backed strategy, one client and one dataset at a time.

McKenna excels at campaign brainstorming and organization, and brings a sharp analytical lens to everything she touches. She is equally comfortable presenting to a room, leading a team, or diving deep into the data behind a campaign. Her instinct is to understand what is actually driving results, and then communicate that clearly to the people who need to act on it. That combination of creative thinking and analytical rigor is what she is building Unlock Potential Marketing around.

McKenna leads with perseverance and a genuine curiosity that doesn’t switch off. She believes every experience has something worth taking from it and that mindset shows in the way she approaches her work: collaborative, grounded, and always looking for the next thing to get better at.